Babylicious - www.babylicious.co.uk


Peekaboo was hired by Babylicious, a ground-breaking company selling frozen baby and toddler food, to help increase its awareness and communication with mums. Peekaboo writes monthly e-newsletters for the company, creates other marketing collateral, handles all press work and carries out a subtle word of mouth campaign using online message forums to help spread the word.  In addition, we create all the copy for Babylicious’ sponsored weaning pages on Netmums.

‘What can I say about Melissa at Peekaboo!  I must confess to being a big cynic when it comes to PR companies who claim they can do everything, but seem to deliver nothing but big bills.  Melissa has completely re-educated me, she is like a breath of fresh air – we love her at Babylicious ltd.  Melissa totally gets it (good tasty food for babies and kids), she understands what I am trying to do and how I want to talk to my mums.  Although she is based off site, she is in regular dialogue with the marketing team debating ideas and then making them come to life.  I am particularly impressed with her creative tone of voice;  she is funny, but with a hard hitting message.  All of her work has been informative, accurate and most importantly I feel, memorable. I cannot recommend her more highly, but don’t take up too much of her time, we want her at Babylicious!’

Sally Preston,
Founder/MD Babylicious Ltd.

Here are sample Babylicious e-newsletters written by Peekaboo:
Food 4 Thought Edition no.6
Food 4 Thought Edition no.8

Blooming Marvellous – www.bloomingmarvellous.co.uk

Blooming Marvellous is a national chain of stores selling maternity wear, nursery, baby and toddler items. Peekaboo writes the copy for Baby Matters and Mini Matters, two monthly e-zines sent out to Blooming Mavellous customers. Subjects vary from potty training to taming tantrums and everything in between. And obviously we get to drool over the lovely Blooming Marvellous catalogues.

‘We’ve had praise for your How to Have a Fantastic birth article – strong points being thoughtful and practical advice and a subject area we feel is more what we want to talk about’

Phil Wardell
e-commerce manager
The Marvellous Group

Here are samples of Blooming Marvellous Baby Matters and Mini Matters e-zines written by Peekaboo
www.bloomingmarvellous.co.uk/i_mini_marvellous
www.bloomingmarvellous.co.uk/i_ezine

Tots to France – www.totstofrance.co.uk


Tots to France is a brilliant company specialising in family friendly holidays in France. Set up by mum Wendy Shand, the company helps parents actually have a holiday when travelling with kids. As a start up, Tots to France has a limited marketing budget. But together we devised a PR plan that helps build the company’s visibility in the media without breaking the bank. And with such a lovely product to sell, it’s hard not to get excited about it.

‘As a new venture, getting our marketing right is absolutely key.  We took a strategic decision to focus on our PR and thanks to Melissa, this has really paid off.  Her hard work, knowledge of the Tums to Tots market, creativity and commitment has generated plenty of interesting ideas and has got Tots to France more PR than we were able to do on our own.  Melissa is a star and we would not be able to do without her!’

Wendy Shand
Founder
Tots to France

Les Enfants Parties – www.lesenfants.co.uk

Founder of Les Enfants and mum Katie Burnett organises fabulous parties for children. Katie originally approached Peekaboo for a telephone consultation. After brainstorming loads of ideas to build her company’s visibility, Peekaboo created a PR plan that Les Enfants can pick and choose from as and when they need a PR boost. Peekaboo has written a comprehensive Party Guide for Les Enfants to be used with press and as marketing collateral. And we encouraged Katie to have her first radio opportunity – which she nailed!

‘Working with Melissa from Peekaboo has really given me another perspective on my business.  She is always looking at different and interesting angles to promote our business and this has definitely raised the profile of Les Enfants.’

Katie Burnett
Founder
Les Enfants Parties

Pixiedixie – www.pixiedixie.co.uk


Pixiedixie hired Peekaboo to launch it’s new range of children’s nightwear. Peekaboo devised the launch strategy, wrote all materials and handled all press work. At last count, 15 pieces of press coverage were secured and requests still keep coming in. Peekaboo also arranged for Pixiedixie’s PJs to be included in the fashion show at the London Baby Show (www.thebabyshow.co.uk).

‘We recieved The Grove on Thursday thru our post box and guest what, a fantastic piece on Pixiedixie, quite big with a photo and in a great position.  To top it all, we got an internet order from it yesterday......lets hope it keeps up.’

Tina Higginson
Founder
Pixiedixie

TinyTalk - www.tinytalk.co.uk

The nation’s favourite baby signing company has signed up Peekaboo to help it bring in new teachers and customers, as it solidifies its position as the frontrunner in the baby signing business. We’re signing: “hooray!” because we love working with innovative companies run by mums.

‘I’m very excited by this partnership. I’ve been looking for a while and I’m just so pleased that we met at the Baby Show. You are so different to all the other people I’ve met. Yes you know your stuff- that’s without question- and you come with great credentials. However you’re also a lovely person and that is helpful for our working relationship plus it is reflected in the wonderful way you write! I can’t wait to launch YOU to all the teachers!’

Katie Mayne
                                                                        Founder and Managing Director
TinyTalk

Coaching for Mothers – www.coachingformothers.com

Patricia Carswell provides life coaching for mums who need guidance and support. Patricia wanted to do her own PR, so simply bought the parenting database from Peekaboo and had a press release written. She then distributed it herself based on suggestions on how to do it from Peekaboo.

‘You'll be glad to know that I sent out the press release and have had some interest from various features writers all interested in pitching on this - in fact one has had some interest from Practical Parenting already. Another is interested in pitching to the Sunday Times for whom she has written before.’

‘I was interviewed this morning on www.colourfulradio.com. I got the interview directly as a result of the press release, so a big thank you.’

Patricia Carswell
Coaching For Mothers

“I am delighted with the press release and am looking forward to reading the self help guide. I think the approach you take is fantastic and your self help scheme is really good for small companies like me. I shall recommend you.”  Geraldine Bedford, Founder of Stardust Kids www.stardustkids.co.uk

“Just wanted to let you know that I’ve got a couple of results from my press release so far – Primary Times Oxfordshire and Bucks will be using some editorial in their next editions alongside an ad we’ve taken out and MK Style magazine want to do a spread on us too! Waiting to hear from a few others – so fingers crossed! Your self-help guide has been great, so thanks again!” Muriel Brant, Captain Tortue www.captain-tortue.com